Marketing Campaigns with maximum impact
Are you planning for explosive sales through an effective, organized marketing campaign or are you maintaining your status quo and hoping for the best?
A planned, organized online marketing campaign with rotation through a variety of targeted sites, is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than Search Engine Optimization (SEO) and/or social media marketing efforts. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple online marketing campaign in the space of a dedicated day.
By doing each of the 5 actions, you will quickly create an online marketing plan that can be implemented immediately and if done effectively will result in increased sales.
Defining your customer is as important as defining your products or naming your business. If you have not yet done a marketing plan within your business plan, then you need to complete one.
Marketing plan – A Marketing Plan explains how you’re going to get your customers to buy your products and/or services. It should include sections detailing your:
- Products and/or Services and your Unique Selling Proposition
- Pricing Strategy
- Sales/Distribution Plan
- Advertising and Promotions Plan
2. Choose your targets
Now, where are you going to post your ads? A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger.
While some folks think this should be the first step, realistically you can better create the budget for your online marketing plan when you have a good idea of the costs involved. That can only be done once you’ve figured out your targets. You probably already have a figure in mind of how much you can really spend, so go back to your marketing campaign sheet from point 2 and total the costs of all the ad spots you’d like to do. Chances are that total will exceed your overall spending limit so you will need to prioritise which you see as having the most potential for you.
4. Creating your Ad content
Online marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items/services that are good sellers and have a solid appeal to your target market for your marketing campaign.
Next ask yourself, “What am I selling”? It’s rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you’re selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you’re selling beauty.
Then get the Ad content created accordingly. We can create this for you working with you depending on your requirements.
5. Tracking and Monitoring your Ads
Tracking and reacting to your campaign’s successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn’t. By paying attention you’ll learn volumes about your ads and how to hone them for best results.